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Balancing Life's Invisible Load
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What “Building in Public” Actually Means — and Why I’m Doing It with rescAIle
“Building in public” is one of those phrases that gets used a lot in the startup world — often without much explanation. So let’s start there. Building in Public is all about creating a community that ensures that the app functionality is what it needs to be. At its simplest, building in public means sharing the process, not just the polished result. If only it were that easy ... Building in the open means talking openly about what you’re learning, what you’re testing, what’s

Sophie Flemig
15 minutes ago2 min read


Santa is a woman? Why doesn't she just tell Mr Claus what to do
Last week, the Financial Times published a column in Tim Harford's Undercover Economist series entitled "Santa Claus is still a woman". Harford explores the economics literature on gifting and concludes, without much surprise, that women have made Christmas 'magical' for a long time and continue to do so. Ms Claus, come 1st December every year. So is the best advice for Ms Claus to tell Santa to get on with it? Probably not. The most interesting aspect he mentions is around

Sophie Flemig
6 days ago4 min read


Hi, I'm Sophie, the founder behind rescAIle
Sophie, founder of rescAIle, shares her lived experience of the mental load — and why she felt compelled to create a new kind of support for women.

Sophie Flemig
Nov 204 min read


Meet rescAIle — A Second Brain for a Smoother Family Life
rescAIle is a new kind of support system designed to ease the mental load many women carry alone. This isn’t another productivity tool — it’s a quietly radical way to create more space, clarity, and fairness in everyday life.

Sophie Flemig
Nov 203 min read
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