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I’m building rescAIle in public; it's pretty daunting because I tend to think I know what I am doing, most of the time, but this feels more like flying blind at high speed in the dark. That's why I am running a feasibility study to get your feedback. Before I design features, write code, or start making promises that sound great on LinkedIn but fall apart in real life, I want to understand something properly: where does mental load actually hurt the most, and where could AI

“Building in public” is one of those phrases that gets used a lot in the startup world — often without much explanation. So let’s start there. Building in Public is all about creating a community that ensures that the app functionality is what it needs to be. At its simplest, building in public means sharing the process, not just the polished result. If only it were that easy ... Building in the open means talking openly about what you’re learning, what you’re testing, what’s

Last week, the Financial Times  published a column in Tim Harford's Undercover Economist series entitled "Santa Claus is still a woman". Harford explores the economics literature on gifting and concludes, without much surprise, that women have made Christmas 'magical' for a long time and continue to do so. Ms Claus, come 1st December every year. So is the best advice for Ms Claus to tell Santa to get on with it? Probably not. The most interesting aspect he mentions is around

Sophie, founder of rescAIle, shares her lived experience of the mental load — and why she felt compelled to create a new kind of support for women.